How to win more work from your leads

“Success is not final; failure is not fatal: It is the courage to continue that counts.”
-Winston S. Churchill

1) Tell your lead what’s happening at every step.

Kids are scared of the dark and when they grow up to be your potential customers, that fear remains! The moral of the story? Don’t keep your customers in the dark.

Your leads are looking to hire you for work they probably don’t know how to do themselves. Getting that work done by a trades person isn’t something they’re comfortable with. It feels like the unknown.
Making them feel comfortable will give you an edge over your competition

2) Set yourself reminders to never break your promises.

Your customer will be comparing you to your competitors. Whether you like it or not, you’re being compared.

Make sure you stand out by doing what you say you’ll do, when you say you’ll do it.
Sounds easy – and it can be – but you need to be disciplined and check your tasks and reminders daily.

3) Sweat (and remember) the details.

When you first take a phone call, or survey for potential new work, it’s easy to think you’ll remember details you’ll need when you come to quote for the work.

Why make it so hard for yourself!
There’s no need to keep all the details on your mind (you’ve got enough going on!), so keep notes of the work that needs doing, any customer requests, or anything you need to remember.
It might be several weeks before you speak with the customer again, so having your notes to hand will make things easy for you.

If you’re surveying work, you could take photos on your phone or tablet of the work for you to refer to later.

4) Quote more quickly (and more professionally) than your competition.

Your leads will likely be getting quotes or estimates from several tradesmen.
You’re in a race to impress your lead and show them you’re the business for the job!
Set the best impression – and beat your competition to the finish line – by getting your quote to your customer as fast as you can.
Show your lead how easy it will be to work with you.
Getting a quote to your lead quickly doesn’t mean more late nights and stress.You can easily quote more quickly to beat your competition with less effort. Here’s how:

  • Use a pre-designed quote template to create quotes more quickly. There are plenty of templates available on-line, or you can use a quoting software tool.
  • Define the services that you offer ahead of time. That way, you just need to pull them into your quote to use them, rather than writing them out from scratch each time.
  • Identify the work you always do. For some services you might be able to write out the details of the work that are generally the same, and just change or add what you need.
  • Try using tools that allow you to write some of your quote whilst you’re on site – using a tablet or smartphone.
  • Capture an email address from your customer so you don’t have to worry about printing, posting and worrying about it getting there.
  • Follow-up in 2 or 3 days to make sure the lead got the quote – and see if they have any questions about the work.


5) Join a franchise 

Join a franchise that can generate leads for you such as Grahams Group. Grahams lets you enjoy the many benefits of being your own boss with the support you need each step of your business journey.


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